Speaking of graphic creation, this was a big factor in creating the
Integrated Digital Marketing Program. (Check out a few samples to the right.)
The need for having quality graphic updates each month is expounded because there aren’t millions of people in your market area to target. It's proven that customers and prospects see your ads several times, which increases the importance of having new content. When people see the same ad over and over they learn to ignore it, and subsequently, learn to ignore your dealership.
This is why so many dealers struggle with whether they should hire a graphic artist or not. They know they need fresh graphics, but there isn't 40 hours of graphics work to do every week. When dealers hire a graphic artist, they end up have them fulfill other functions and responsibilities around the dealership, and it inevitably ends up failing. The dealer ends up unhappy because the graphic artist isn't good at fulfilling other roles, or the employee becomes unfulfilled since they're not doing what they were hired to do.
PSM solves this issue. You have the flexibility to change the ads and categories each month, or to keep them the same for a month or two. When a big OEM promotion comes up, we’ll change your ads. If you need to get rid of some used inventory, we'll change your ads.
The bottom line is this... we update your graphics and optimize your ads monthly so you stay fresh and relevant.